A recent survey by Morning Consult highlights that TikTok Shop is among the fastest-growing brands in the U.S. in 2025, ranking third in growth, just behind DoorDash and Fruit of the Loom, and surpassing several major digital service brands.
The report emphasizes that TikTok Shop is increasingly seen by American consumers as a standalone shopping brand, rather than merely a feature within the social media platform. Users are actively engaging with the app for product discovery, purchase, and even post-purchase interaction, signaling a shift in consumer behavior.
This rapid growth demonstrates the mainstream acceptance of the “social + shopping” model, where entertainment and commerce merge seamlessly. TikTok Shop’s success reflects how short-form video content, influencer recommendations, and interactive features can drive consumer engagement and accelerate conversion rates, challenging the dominance of traditional e-commerce platforms.
For retailers and brands, TikTok Shop’s trajectory underscores the importance of integrating social commerce into marketing and sales strategies, leveraging platforms where audiences are already spending time, and combining entertainment with a seamless shopping experience.